Customer Relations CUSTOMER RELATIONS Customers are among our organization's most valuable assets. Every employee represents Wilkinson/Ace to our customers and the public. The way we do our jobs presents an image of our entire organization. Customers judge all of us by how they are treated with each employee contact. Therefore, one of our first business priorities is to assist any customer or potential customer. Nothing is more important than being courteous, friendly, helpful, and prompt in the attention you give to customers. Our personal contact with the public, our manners on the telephone, and the communications we send to customers are a reflection not only of ourselves, but also of the professionalism of Wilkinson/Ace. Positive customer relations not only enhance the public's perception or image of Wilkinson/Ace, but also pay off in greater customer loyalty and increased sales and profit.